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MediaMotion
Runtime: 1 min 30 sec
Description:
A quick overview of MediaMotion, OrderMotion's media tracking tool. MediaMotion uses a dynamic user interface so D2C marketers and media agencies can go beyond MER (Media Efficiency Ratio) to their campaign's true MER adjusted for cancellations, returns, bad debt, continuity and multi-pay.
MediaMotion
MediaMotion is a media management and tracking system that was created for marketers who use TV, Radio and Web advertisements with a call-to-action (CTA) which instructs consumers to call a toll-free number and/or go to a website to purchase. MediaMotion tracks order revenue from consumers who buy from electronic media sources (TV, Radio, Web) and then attributes that revenue back to the station, market, affiliate network that ran the advertisement. Unique to MediaMotion is its ability to also follow the order pathway to the post-sales environment (shipping, ecommerce, customer service, credit card processing) and then adjust the initial purchase revenue for cancellations, bad debt, returns, cross-sells, upsells, continuity and Web orders. MediaMotion calculates true return on investment (ROI) across the entire order lifecycle.
