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OrderMotion’s OMX 2.0 Powers Back-End For Next Wave Of Direct-to-Consumer (D2C) MarketingD2C marketers can increase profitability through post-sales media analysis, intelligent upsells and maximizing repeat buyers through versatile and sophisticated multi-pay and continuity offersBurlington, Massachusetts ---- June 17, 2010 ---- OrderMotion, Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced its release of OMX version 2.0. With more than 150 new features, OMX 2.0 upgrades are designed for D2C marketers who know that increasing profit now requires driving their customers’ lifetime value beyond initial customer acquisition. OMX 2.0 provides the means to do this with rich upsell, cross-sell and continuity capabilities seamlessly integrated with its order management, CRM and email platform. OMX 2.0 plugs into all key steps of the order lifecycle (media agencies, fulfillment warehouses, call centers, customer service centers, websites, and payment processors) to process and track all consumer interactions in real time. Now marketers easily can manage opportunities at every customer touch point in the post-sales cycle. Some of OMX 2.0 highlights include: Three-times faster file download speed, increased marketing functionality to existing customers, and front-end integration with media agencies, with its new media tracking system, MediaMotion.In conjunction with OMX 2.0, the company also announced the release of MediaMotion, its media tracking technology product. MediaMotion is built on the OMX 2.0 platform and tracks consumer purchases throughout the lifecycle of an order, back to the media source that originated the sale. Its dynamic user interface lets marketers view media results by station, agency, market or offer. In addition, marketers can customize their dashboards and view only those performance metrics they deem most important, such as, return on investment (ROI) after returns, upsells, web orders, and auto-shipments. The integration of media data at the front end is a natural evolution, and along with OMX 2.0, provides complete end-to-end visibility for each order. Of note in the OMX 2.0 release are enhancements to product auto-shipments, or “continuity” orders, as they are known in the direct response marketing industry. Since continuity revenues can substantially impact average order values and customer acquisition costs, flexibility in managing this area can reveal new opportunities for advertisers to add value to their campaigns. OMX 2.0 allows marketers to separately manage the primary offer and continuity offer as separate revenue streams, yet remain sourced to the same customer. The marketer is free to test a variety of combinations to determine the best conversion and stick rate. In addition, individual products or product bundles easily can be swapped in and out of continuity offers. The respective telemarketing script changes can be quickly loaded into OMX 2.0 and immediately accessed by the call center representatives in real time. About OrderMotionOrderMotion is a direct-to-consumer (D2C) campaign and order management platform company with on-demand, web-based technology that plugs seamlessly into the entire vendor network of fulfillment warehouses, call centers, customer service centers, websites, payment processors and media agencies. Marketers get real-time data feeds that track consumer purchases from acquisition through retention. Specializing in complex offer structures and flexible testing options, OrderMotion is PCI Level One Certified and ideally suited for multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts, and on the Web at www.OrderMotion.com.ContactJane SchlothOrderMotion 5 Burlington Woods, Suite 106 Burlington, MA 01803 (617) 904-9082 |
