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Corra Tech & OrderMotion Launch IMA's New Site In Time For Holidays: Dramatic Growth In Sales & Conversion
In 2010, IMA decided to give itself a Christmas present just in time for the busy
holiday season: A new eCommerce site. It is now the largest retailer of military
antiques and collectibles in the world.
Like all booming businesses before it, IMA experienced a number of
growing pains: How to keep track of thousands of SKUs; How to fulfill internationally;
How to comply with the very particular import/export restrictions for various
countries given the unique nature of their products. And, of course, how to keep up
with—let alone stay in front of—their growing eCommerce business
IMA chose Magento for its front-end eCommerce platform with a lot of out-of-the-box functionality. In addition, IMA selected Corra Tech for implementation and design and was able to leverage the Magento front end with its existing relationship with OrderMotion by way of its Connector for Magento. The combination of Magento, Corra Tech and OrderMotion translated into a direct impact to IMA's bottom line. Since using OrderMotion & Corra Tech, IMA has experienced:
- Revenue increase 18%.
- Order volume increase 10%.
- Conversion rate up 55% from 0.8% to 1.25%.
- Bad debt reduced from $4k/month to Zero!
- Average Order size increase 11%.
- 200% increase in catalog requests.
Read the full case study here "International Military Antiques, CorraTech, and OrderMotion" |
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