Direct Response Features and Tools

OMX provides managed, seamless and verified data integration between all vendors in a direct response marketer's vendor network and combines all data into a centralized database for analysis and trend reporting. An unlimited number of vendors can be managed and changed as needed. OrderMotion has years of industry experience with many call centers, service centers, fulfillment houses, payment processors, manufacturers, front-end websites/shopping carts and related technology vendors. Learn More.

Create and test from an endless variety of campaigns, continuity programs and contact strategies. Then save and reuse successful programs across multiple product programs and campaigns. Examples of program variables include multi-payment, multi-interval, multi-product, multi-shipment, trial offers, chained continuity plans and surprise and delight options. Also included are built-in e-mail contact tools for contact strategy deployment. All customer records are available for sophisticated list selection for current and future programs. Lower acquisition costs for future products by leveraging a segmented list from previous successes.

All program information is gathered through real-time programable APIs for instant access to activity data. All data is collected into a centralized database for analysis and trend reporting against campaign and continuity programs as well as item, order and customer data. Data is transferred in compliance with PCI 1.2 encryption requirements to ensure credit card security and limit potential liability from credit card fraud.

“At-a-glance” and fully customizable ad-hoc reporting are available 24x7. Reports can be self-created or designed by OrderMotion’s Professional Services team. Additionally, a full set of standard reports are included to cover most continuity marketing needs, such as the following: Financials for Revenue, Tax and S&H Recognition, Continuity and Order Monitoring for Customer Stick Rates and Lifetime Value Summary, Payment Monitoring and Reconciliation, Inventory and Warehouse Monitoring and Customer Service Reports for Call Backs and Outbound Dialing Lists.

Utilize any major payment processor and leverage their data advantages to the fullest. Employ sophisticated methods to manage the timing and number of card hits and use built-in tools to manage card expiration. Eliminate your potential liability exposure with full PCI 1.2 compliance. To view OrderMotion on VISA's list of PCI compliant companies, click here.

OMX provides the tools necessary to monitor calculated future demand of items to ensure the risk of back orders is eliminated. Connect orders to shipments in real time and consolidate all order and shipping information for fast analysis. Manage multiple fulfillment houses and add or delete vendors as needed. Also, manage the purchase order process in the same system as your orders and fulfillment. Use sophisticated drop-shipping capabilities to augment fulfillment needs.

OMX empowers CSRs with all customer and order data including future continuity orders. Highlight cross-sells, up-sells and best customers. Give CSRs the power to modify orders to delight customers and generate lists from the unified customer interaction database to drive additional business from a wide range of variables (e.g., AOV, segmentation, previous orders, etc.). Automated e-mail campaign tools help to drive contact programs.

All technology and services are managed by OrderMotion and delivered as “Software-on-Demand.” OMX is accessible from anywhere with a browser and an Internet connection. No on-site software required.