Press Release - April 15, 2009

OrderMotion’s Latest Version of OMX Brings Data Insight to Merchants’ Fingertips

OMX 1.1 Offers Merchants Powerful Continuity Program Tools and Ad-hoc Reporting

OrderMotion, Inc., a leading provider of visual order management solutions for mid-market online merchants, today announced the release of OMX 1.1, the latest version of the OMX system. This new release brings significant amounts of data insight to the surface, enabling merchants to make more accurate decisions and increase profitability. The enhancements include a new generation of continuity program tools, advanced ad-hoc reporting features and improved Amazon integration functionality.

The continuity enhancements enable merchants to increase customer acquisition and retention rates through flawless program execution. OMX 1.1 offers merchants new intricate recurrence patterns for robust continuity programs including a range of variable shipment options. Merchants can now use the real-time insight derived from a variety of new analytics tools to measure their customers’ lifetime value and analyze and adjust inventory levels to prepare for future demand of continuity items. By having the data to prevent backorders on continuity programs, merchants can influence their profitability and improve their customer retention rates.

OMX 1.1 also includes ad-hoc reporting and Amazon integration enhancements. With ad-hoc reporting, merchants can tap into vast amounts of data within the OMX system and gain practical data insight to make profitable operational decisions. The Amazon integration enhancements provide merchants with a more seamless exchange of information, making it easier for them to effectively use Amazon as an additional sales channel.

“OMX 1.1 is another important step as we continue to increase both the breadth and depth of our industry leading order management solution,” said Marty Fahey, CEO, OrderMotion. “With the inclusion of ad-hoc reporting and cutting-edge continuity marketing tools, we have confirmed our position as the vendor of choice for direct response and DRTV companies that routinely employ continuity programs and payment plans.”

OMX 1.1 is now available. To learn more about this release, please call 1-877-755-3718 or email info@ordermotion.com.

About OrderMotion

OrderMotion is an award-winning technology company that offers visual order management solutions for mid-market specialty online merchants. A software as a service (SaaS) pioneer, OrderMotion has helped hundreds of companies expand their ecommerce presence over the past 10 years. Processing over one billion dollars in ecommerce transactions annually, OrderMotion powers some of the most successful online merchants today, including CenturyNovelty.com, Dr. Natura, Goldspeed.com, Fair Indigo, and Zabar's. Based in Boston, MA, OrderMotion is a privately held company. www.OrderMotion.com.

Contact

Stasia Fogg
OrderMotion
129 South St., 5th Floor
Boston, MA 02111
(617) 904-9082

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